Role: Senior Designer
Ripple has been pioneering crypto solutions for business since the dawn of blockchain. Their business solutions are transforming finance to be more agile, innovative, transparent, and sustainable than ever before. But despite being leaders in the crypto world, their brand awareness in the traditional-minded finance industry was almost non-existent.

Collaborating with NFT artist Balkan Karisman, we reimagined the financial industry through generative art and transformed it into an ever-changing landscape. Partnered with messages that challenge the status quo, each ad was a snapshot taken from the artwork in real-time to show how crypto is creating a more agile, innovative, transparent, and sustainable era of finance.

From New York and London to Singapore, Dubai, and Sao Paolo, we disrupted the everyday of traditional financial districts. From the train stations of their daily commute to their daily newspapers and websites, we challenged them to think differently about crypto and business.
Agency: Iris Worldwide
Client: Ripple

Creative Direction: Danielle Cameron, Matt Gray
Sr. Art Director: Sharm Subramaniam
Sr. Copywriter: Emily Beeler
Production Design Lead: Duncan West
Client Services: Matt Jamieson

Production Partner: Partizan
Director: Warren Fu
Agency Producer: Nadia Black