C2C Rail

Role: Concepting + Design
Concept design of a potential campaign for C2C Rail to get tech-enabled train users of the London-Essex rail service to swap their regular paper tickets for a refillable digital card. 

Agency: Iris Worldwide
Client: C2C Rail
Creative Direction: Matt Gray
Sr. Art Director: Sharm Subramaniam
Designer: Nitika Patodi
Sr. Copywriter: Emily Beeler