AIris - 
Holiday 2022

Role: Concept, Design Direction, Design
To celebrate the 2022 holidays, the Iris San Francisco team collaborated with each other and artificial intelligence to create AIris a series of 100 bespoke holiday cards. With a focus on participation, each team member contributed a single word which was used to craft a surrealist, Mad Libs-style poem. The poem was used as an input to DALL-E.

By adding different aesthetic modifiers—‘stained glass…’, ‘Rembrandt painting…’, ‘pixel art…’—the team generated hundreds of stream-of-consciousness images, 100 of which were selected for the final cards.

Agency: Iris
Creative Direction: Matt Gray