Creative / Visual


A new brand and website that underlines the Loeb’s focus on the critical issues facing the built environment: climate change, social entrepreneurship, and urban policy.

The site redesign features Loeb Stories—short-form journalism that highlights the fellow’s ongoing efforts to rethink social justice, housing, health systems, climate change, equality, accessibility, and opportunity in cities around the world.

The logotype was designed as a dynamic identity—a base graphic mark that can change to suggest a broader range of ideas. When used with a curated set of photography, the mark suggests the people, ideas, and issues that form the focus of the Fellows’ work. The larger project effort involved brand strategy, visual identity design, web, and wide range of associated print collateral.

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Life in cities: the next hundred years.
ROLE: Creative Strategy, Research, Voice & Tone; Project Management

Postscript /
Work performed at MendeDesign
Creative Direction: Jeremy Mende
San Francisco, Calif.