Role: Brand/Identity Concept, Art Direction

A new identity to telegraph SVMA’s new energy and direction. The spring-form suggests a coil of energy, while its modular components refer to Modernist principles of economy. An exuberant color palette and contemporary typeface position the brand as a dynamic, fun, and inclusive hub to learn about, engage with, and take part in defining art.

A truly interactive website invites users to personally define creativity, expression, aesthetics: literally what art means and where it fits into everyday life.