Creative / Visual


Strategic design of a brand that engages with potential audiences by providing creative opportunities, energy, and real inclusion.

A new visual brand was designed to telegraph SVMA’s new energy and direction. The spring-form suggests a coil of energy, while its modular components refer to Modernist principles of economy. An exuberant color palette and contemporary typeface position the brand as a dynamic, fun, and inclusive hub to learn about, engage with, and take part in defining art.

A truly interactive website invites users to personally define creativity, expression, aesthetics: literally what art means and where it fits into everyday life.

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What does art mean to you?
ROLE: Creative Strategy, Art Direction, Voice & Tone; Project Management

Postscript /
Work performed at MendeDesign
Creative Direction: Jeremy Mende
Photography: Robert Couto
San Francisco, Calif.