SONOMA VALLEY MUSEUM OF ART
Strategic design of a brand that engages with potential audiences by providing creative opportunities, energy, and real inclusion.
Strategic design of a brand that engages with potential audiences by providing creative opportunities, energy, and real inclusion.
A new visual brand was designed to telegraph SVMA’s new energy and direction. The spring-form suggests a coil of energy, while its modular components refer to Modernist principles of economy. An exuberant color palette and contemporary typeface position the brand as a dynamic, fun, and inclusive hub to learn about, engage with, and take part in defining art.
A truly interactive website invites users to personally define creativity, expression, aesthetics: literally what art means and where it fits into everyday life.
Visit Site ︎︎︎
A truly interactive website invites users to personally define creativity, expression, aesthetics: literally what art means and where it fits into everyday life.
Visit Site ︎︎︎
What does art mean to you?
ROLE: Creative Strategy, Art Direction, Voice & Tone; Project Management
Postscript /
Work performed at MendeDesign
Creative Direction: Jeremy Mende
Photography: Robert Couto
ROLE: Creative Strategy, Art Direction, Voice & Tone; Project Management
Postscript /
Work performed at MendeDesign
Creative Direction: Jeremy Mende
Photography: Robert Couto