Creative / Visual


Tennis—of, for, & by the people: environmental graphics for the new tennis center in Golden Gate Park.

The environmental graphics and signage at the new Golden Gate Park Tennis Center in San Francisco use the language of tennis as a metaphor for life, welcoming all and focusing on the power of inclusion, democracy, and camaraderie.

A new 75 ft. lenticular wall weaves together two words, “LOVE” and “ALL”, into one interactive image. The phrase indicates the center’s,  and the city’s, commitment to equity and inclusivity through the language of tennis.

The project has involved coorindation across multiple disciplines, including architecture, engineering, lighting, construction, and fabrication. It is scheduled to open in Spring 2021.

ROLE: Creative Strategy, Art Direction, Pre-Production, Fabrication & Installation Coordination; Project Management

Postscript /
Work performed at MendeDesign
Creative Direction: Jeremy Mende
San Francisco, Calif.