Creative / Visual

Design of a new homepage experience that effectively and empathetically communicates the urgency of the homeless crisis in Northern California.

EveryOne Home needed an immediate way to telegraph their mission of ending homelessness in Alameda County. The solution was to convert their homepage into a message-driven journey that educates, enlightens, and calls the user to action.
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Housing is a human right. 

ROLE: Creative Strategy; Web/Interactive Design; Project Management; Voice & Tone

Postscript /
Work performed at MendeDesign
Creative Direction: Jeremy Mende

San Francisco, Calif.